Released on = November 22, 2005, 12:09 pm

Press Release Author = John Oisela / IndustrialClicks.com

Industry = Management

Press Release Summary = IndustrialClicks.com challenges the value of tradeshows and
trade journal advertising in direct comparison to their Pay Per Click marketing
services. On a dollar for dollar basis, IndustrialClicks.com declares that return on
investment through their Internet-based paid search advertising produces more leads,
requests for quote, and sales than any other form of marketing.

Press Release Body = Danbury, CT November 22, 2005 - IndustrialClicks.com, an
industrial marketing agency, declared their Pay Per Click advertising services a
superior value compared to tradeshows and/or trade journal advertising. This
statement is supported by commerce experts who report on the growing popularity of
paid search marketing. "According to industry analyst PricewaterhouseCoopers,
online advertising will be a $12 billion business this year. Through the first half
of the year, corporate spending on Internet-based campaigns rose by roughly 25%,
many times over the growth of traditional media outlets" stated Rick Aristotle
Munarriz of MotleyFool.com. Looking closer at the economics of industrial marketing
and corresponding returns on investment, IndustrialClicks.com invites direct
comparisons between their Pay Per Click marketing services, tradeshow participation,
and trade journal advertisements.

Tradeshow participation on average is estimated to cost between $4,000 and $7,500
per event; expenses include booth fees, sales staff, travel, food, lodging, and
shipping charges. Additionally, successful marketing through tradeshows depend on
booth personnel; ideally, trained salespeople, schooled in the techniques of
business development and lead generation. More importantly, there is no quick, easy,
and affordable method of tracking return on investment per tradeshow.

From a trade journal perspective, average placement costs per issue run between
$2,500 and $3,800 for a half page, four-color advertisement. These printed
advertisements are created by graphic artists and copy writers whose fees are
additional to the overall costs of marketing. In addition to the dollars spent on
trade journal advertisements, staff resources are consumed through the review and
approval process of each creative submitted. Lastly, there is no way to quantify the
advertisement's return on investment.

Both scenarios illustrate the shortcomings of these traditional advertising
channels.expensive, inflexible, and a return on investment that is difficult to
measure. Furthermore, successful marketing through tradeshows and trade journals
depends on a wealth of skills and expertise that cost money. Whether these
additional costs come in the form of sales training or graphic design and
copywriting services, the end result are stiffer marketing costs, coupled with poor
ROI tracking.

"Using IndustrialClicks.com Pay Per Click advertising services, industrial
manufacturers can regulate their marketing spend on a daily, weekly, or monthly
basis. Preset budgets make it easy to control costs and establish a baseline for
measuring return on investment. Additionally, return on investment is easily
calculated through comprehensive reporting that provides all of the information
required to make smart decisions about how and when to optimize ad dollars, driving
more leads, requests for quote, and sales. Our full service Pay Per Click management
solution makes it easy and cost effective to market online" explained John Oisela,
IndustrialClicks.com Marketing Manager.

The difference between pay per click marketing and tradeshows or trade journals is
the extraordinary control available to the advertiser. IndustrialClicks.com Pay Per
click managers can manipulate the quality and volume of search traffic that is
driven to an industrial manufacturer's website. Through keyword research, targeted
ad copy, and an effective display URL, IndustialClicks.com can "choose" the audience
seeing their client's advertisements. Furthermore, they can determine the price
(value) of each prospect clicking through to the company's website, relative to the
product or service being offered.

For additional information on IndustrialClicks.com and their services or pricing,
visit their web site at http://www.IndustrialClicks.com or contact them by phone
during regular business hours at (203) 417-9933.

CONTACT: John Oisela, PR
Telephone: (203) 417-9933
pr@industrialclicks.com

IndustrialClicks.com
32 Washington Avenue
Danbury, CT 06810 USA
Telephone: (203)417-9933
Facsimile: (203) 417-9934
http://www.industrialclicks.com

Web Site = http://www.IndustrialClicks.com

Contact Details = CONTACT: John Oisela, PR
Telephone: (203) 417-9933
pr@industrialclicks.com

32 Washington Avenue
Danbury, CT 06810 USA
Telephone: (203)417-9933
Facsimile: (203) 417-9934
Email: info@industrialclicks.com
http://www.industrialclicks.com